Web Services Face Reliability Challenges
Customers Discover New Risks With Switch From In-House Software To Online Providers
By VAUHINI VARA
February 23, 2006; Page B3
More companies have started using Web services to handle customer tracking and other tasks rather than installing software on their own computers to perform those chores. But customers of Salesforce.com Inc. recently learned there can be risks with that strategy.
Several times in the past three months, customers of Salesforce.com, one of the fastest-growing of the new Web services, were met with an error message that prevented them from logging on. Others were able to access the service, but the tasks they could perform were limited.
While the service outages were mostly brief, they point to a continuing challenge for online providers of tasks once handled by packaged software. Just as consumer-focused Web sites such as eBay Inc. have at times grappled with reliability issues, the growing number of companies now providing online business services must prove that they can reliably manage their customers' information infrastructure.
Marc Benioff, Salesforce.com's chief executive and a leading advocate for the software-as-a-service business model, admits the San Francisco company had more technology problems than expected after a major upgrade of its computer systems that began in November. He says most of the problems have been addressed, but vows to improve reliability still further.
"The whole industry is going to be held to a much higher level of accountability," Mr. Benioff says. "Our job is to prove that this is a real model, to create an industry, not just to create a company."
Companies such as Siebel Systems Inc., now part of Oracle Corp., have long sold software that is installed on customers' computers and helps sales and marketing staff manage contacts, commissions and other information needed to do their jobs. Salesforce.com allows customers to do similar chores by tapping into the company's Web site, avoiding the need to install and maintain such software themselves.
It's been a popular idea. Salesforce.com, which has grown rapidly, yesterday reported that earnings for the fourth period ended Jan. 31 rose 66% to $5.96 million, or five cents a share, from $3.59 million, or three cents a share, in the year-earlier period. Revenue rose 67% to $91.1 million. The company reported 399,000 paying subscribers, up from 351,000 in the period ended Oct. 31.
The company predicted revenue in its current fiscal year will hit $470 million to $475 million, up as much as 53% from the year ended in January.
Other companies have jumped into the growing market. Business software titan SAP AG this month launched its own Web product for managing customer information, joining such rivals as RightNow Technologies Inc. and NetSuite Inc.
Competitors haven't been shy about trumpeting their own reliability in the wake of Salesforce.com's problems. NetSuite CEO Zach Nelson says his company guarantees that its service will be available 99.5% of the time to all customers. "I've always been surprised that Salesforce hasn't stepped up to do that," he says.
Salesforce.com says the service has been operating more than 99.7% of the time this month. The last reported problem came Feb. 16, when a server failure caused a one-hour interruption in service. The company says it has agreements with some customers that include a performance guarantee, but doesn't offer one for all customers.
The repairs came too late for some customers. Andrew Langsam, chief operating officer of software maker ScriptLogic Corp., says his company had planned a one-day marketing "blitz," contacting customers about a planned Web seminar. But a Salesforce.com outage prevented employees from logging onto the site to access customer lists.
The problem forced the Boca Raton, Fla., company to postpone the seminar, costing thousands of dollars. "I can't sustain a hit like that," he says. "My CEO is very concerned," Mr. Langsam adds, although he says it will take more than a few outages to dump Salesforce.com.
Analysts don't see the problems to date as having a big impact on Saleforce.com's bottom line. "Operating costs associated with both outages and service-level agreement obligations are likely quite small relative to the company's overall size and opportunity," said Daniel Cummins at Banc of America Securities. Mr. Benioff said the outages didn't affect fourth-quarter results and aren't expected to affect the current quarter.
An underlying factor in the outages is the need to keep upgrading computer systems to accommodate Salesforce.com's rapid growth. "They're sort of a victim of their own success," said Bruce Daley, editor of the Enterprise Software Observer, a Web site that tracks the industry.
Other sites have run into similar growing pains. For example, Six Apart Ltd., which makes the software behind many Web logs, has experienced periods of downtime in recent months.
Mr. Benioff says Salesforce.com spent $50 million last year on its computer infrastructure, including the big computer upgrade. But after making the conversion, the company in December began running into hardware and software problems, including programming bugs and installation errors. He says the company has been working closely with vendors, which he declined to name, to address the problems.
Salesforce.com has also consulted with eBay and other companies that have wrestled with problems expanding their computer systems, Mr. Benioff says. To help reassure customers, it has launched an unusual Web page (trust.salesforce.com) that tracks how fast its servers are operating and provides information about any outages.
But the company is now broadly reevaluating its technology. It has long combined customer information for major geographic areas into large databases, but is considering dividing up those databases so that an outage would affect fewer customers at a time, says Mr. Benioff, who calls the experience of studying these problems "very transformational."
"We have learned a tremendous amount, and we are working to implement it," Mr. Benioff said.
