DigitasLBi, an international integrated advertising agency, has promoted Pipa Unsworth to the position of chief product officer. At Siebel Systems she was a Principal Marketing Consultant. Unsworth, who joined the agency in 2007 and previously lead the global rollout of its CRM, will be responsible for client adoption of DigitasLBi's Marketing Cloud.
Prior to DigitasLBi, Unsworth was deputy managing director of digital agency Syzygy. She has also held leadership roles at Prime Response, Sainburys, and Ventura where she co-established and ran a full-service database marketing service.
“Pipa has been a part of our leadership team for many years," said Luke Taylor, global chief executive officer, DigitasLBi. "With her combined consulting, marketing and product experience she is uniquely positioned to forward the development and deployment of our Marketing Cloud across our key clients.”
DigitasLBi is a member of the Publicis Group and has 6,000 employees across 40 offices in 25 countries. Other sister agencies include: Starcom MediaVest, ZenithOptimedia, Dynante, and Razorfish. The company is headquartered in the UK. The company is actively recruiting and has a number of open positions on its careers page including CRM jobs in the UK.